You never see him at any fancy movie premieres or making the rounds of the talent agencies. He hasn’t turned up on any Hollywood power lists. But the 68-year-old Ed Mintz has quietly emerged as a key player in the movie business over the past year, thanks to the growing popularity of CinemaScore, his Las […]
Tate Taylor’s The Help shot to the top of the class within hours of its opening in North America, earning an A+ CinemaScore. Only a select few movies have earned the top grade, which almost always guarantees an especially long and happy run. It’s an elite club that includes the likes of The King’s Speech, […]
If history is a guide, then an A+ for “The Help” should bode well for adaptation of Kathryn Sockett’s best seller. Every Friday night, foot soldiers for the market research firm CinemaScore descend upon theaters in five or six cities across North America. Bearing small survey cards, they ask moviegoers to assign a letter grade […]
Actually, ”Rocky IV” and ”Santa Claus: The Movie” opened last Wednesday. ”Rocky” is expected to be a knockout at the box office this weekend. ”Santa Claus” made $600,000 its opening day. By now, theater owners have seen almost all of the holiday movies and they still expect a successful Christmas. Whether the pictures are good […]
[Update: Hollywood.com reports that Disney, the studio that distributed the Marvel movie, is now reporting an actual weekend North American box office figure of $207.4 million, which is even higher than the $200,329,000 of estimated revenues reported on Sunday.] Here are seven reasons why “The Avengers” broke through: 1) A Great Buildup: The movies that […]
If you look at the breakdowns — and this was notprovided to Deadline by CinemaScore — Turtlesgarnered an A from moviegoers under 18 and a C+ from the 25- to 35-year-olds who grew up watching the Turtles on Saturday morning cartoons years ago. For those under 25 (which made up 45% of the audience), the […]
