B GRADE FOR ‘TURTLES’: WHAT CINEMASCORES MEAN AND WHY EXIT POLLING MATTERS
This weekend, Paramount’s Teenage Mutant Ninja Turtles is opening strong with a possible $65M+ three-day haul … and a B CinemaScore. Meanwhile, The Hundred-Foot Journey is opening in fourth place — but with an A CinemaScore from its core audience. And last week, CinemaScore began putting its scores out on Twitter and Facebook (via Denver-based Social Media Energy). In other words, after the exit polls, audiences around the country now will be able to see a film’s CinemaScore, telling the world what its core audience thought of the film on Friday night. In a tweet.