MENTIONED IN THE PRESS
CINEMASCORE’S BOX-OFFICE SWAMI
Ed Mintz's market research company translates moviegoers' opinions into mostly accurate predictions of how films will fare.
WHY CINEMASCORE MATTERS FOR BOX OFFICE
If history is a guide, then an A+ for "The Help" should bode well for adaptation of Kathryn Sockett's best seller.
AT THE MOVIES
HOLLYWOOD, Nov. 28— If Thanksgiving has come, can Christmas movies be far behind?
7 REASONS WHY ‘THE AVENGERS’ SMASHED BOX OFFICE RECORDS
Why did “The Avengers” shatter the record for the biggest opening in movie history? This weekend the film took in an estimated $200.3 million, breaking the debut weekend record set in 2011 by “Harry Potter and the Deathly Hallows Part 2″ ($169.2 million).
B GRADE FOR ‘TURTLES’: WHAT CINEMASCORES MEAN AND WHY EXIT POLLING MATTERS
This weekend, Paramount’s Teenage Mutant Ninja Turtles is opening strong with a possible $65M+ three-day haul … and a B CinemaScore. Meanwhile, The Hundred-Foot Journey is opening in fourth place — but with an A CinemaScore from its core audience. And last week, CinemaScore began putting its scores out on Twitter and Facebook (via Denver-based Social Media Energy). In other words, after the exit polls, audiences around the country now will be able to see a film’s CinemaScore, telling the world what its core audience thought of the film on Friday night. In a tweet.