Mentioned in the press
Ed Mintz's market research company translates moviegoers' opinions into mostly accurate predictions of how films will fare.
Tate Taylor’s The Help shot to the top of the class within hours of its opening in North America, earning an A+ CinemaScore. Only a select few movies have earned the top grade, which almost always guarantees an especially long and happy run. It’s an elite club that includes the likes of The King’s Speech, The Blind Side and, of course, Titanic. Why does it mean so much? A great CinemaScore means great word-of-mouth, which is the best publicity of all for a film.
If history is a guide, then an A+ for "The Help" should bode well for adaptation of Kathryn Sockett's best seller.
If Thanksgiving has come, can Christmas movies be far behind?
Why did “The Avengers” shatter the record for the biggest opening in movie history? This weekend the film took in an estimated $200.3 million, breaking the debut weekend record set in 2011 by “Harry Potter and the Deathly Hallows Part 2″ ($169.2 million).